Filmmaking & Production
Creative Direction
Art Direction
Identity Design
Photography
For APOSTROPHE, I designed the full identity and led the creative direction for the launch campaign of the creative company.
“APOSTROPHE is home to creative partnerships, envisioning the world with soulfulness, artistry and unconventionality. We help individuals and organisations to craft identities that belong.”
Creative Direction
Identity Design
Website Design
Photography
Videography
Coming 2026, I photographed for the pre-debut artist The Doe for APOSTROPHE.
“We are excited to announce a creative partnership with pre-debut artist, The Doe. APOSTROPHE for The Doe, coming 2026. Photographed by ELS YIP”
Creative Direction
Identity Design
Photography
Videogra
Identity Design
Photography
Videogra
Presented by APOSTROPHE, afters? is a project documenting ‘the expectation of a following in time’, a book by me, and featuring DANA.
“It's the first day of December, the beginning of the end of 2025. The end of year has always been the time when we wish we could put things in the past and have a new start. However, that also means we need to accept the fact that something, especially the good things, are over. We always want 'afters' after 'afters', seem to have the endless expectation to a following in time, at least I did..."
Creative Direction
Identity Design
Brand Strategy
Photography
Videography
SENESRA: A Pharmaceutical Parody
Senesra is a hypothetical brand that sells moSra, a fictional medication designed to fast-track the process of grief & trauma, helping users to move on instantly and effortlessly. It is a pharmaceutical parody & a reflection on the industry, the society’s obsession with “quick fixes” & our attitude toward modern Western medicine.
Art Direction
Editorial
Identity Design
Photography
Videography